COMPANY
HISTORY
Some
30 years ago Mary and John McCormick opened a fish and chip shop
in Innisfail. Despite efforts to succeed, it became
very obvious
that to become viable they had to provide the public with something
which would set them apart from the other shops in the town or
the venture would fail.
From
these humble beginnings grew the need to become different and,
after much trial and error, the concept
of creating a quality
easy-to-mix
ready made batter emerged.
The
ability to produce a batter mix by just adding water to a formulation
was achieved. Their batter
allowed a uniform product
and this became
the vital difference in attracting customers. Mary and John
were on the market.
As
time went by the market realised that the McCormicks had something
unique and an approach from a local supermarket
to
package a
retail product in small amounts set Mary and John off down
another path.
Soon the fish and chip shop was sold and the supply and packaging
for the retail and food service trade both locally and in
other parts of Australia became the main activity. Much of this
expansion
was
the result of word of mouth as the product became more widely
known.
Since
these early days the demand has increased considerably and now
the product which is sold under the registered Trade
Mark of “Mary
Mack’s Instant Batter” can be found on the
shelves throughout the Australian Supermarket outlets as
well as a growing number of overseas countries.
Unfortunately
John did not live to see the realisation of his dream and since
1984 Mary has battled on to reach
today’s marketing
success.
Mary
McCormick Pty Ltd is a 100% owned private Company and the product
uses 99% Australian grown ingredients.
The product
contains
no preservatives,
no artificial colourings or flavourings and is suitable
for many uses domestically and for restaurants or fast
food outlets.
Following
the success of the batter, Mary McCormick Pty Ltd produced a second
quality product - Mary Mack’s
Koating Mix.
An
opportunity was evident in the market for a universal coating.
Mary Mack’s Koating Mix is a very simple
multi-purpose Koating Mix which can be used on all
types of seafood, meat, chicken and
vegetables to create an enhanced taste.
Due
to increased demand for the products, both nationally and internationally,
a purpose built factory, distribution and marketing office was
setup. It now handles all manufacture, marketing
and distribution of Mary Mack's products to the supermarkets, food
service and export trade. Mary supplies the base ingredients and
continues to manufacture for the local North Queensland market.
Just Add Water - No Mess - No Fuss
